SCHEME (EPK)

Bio

From within the streets of Chicago, beyond the daily commute of the 9 to 5ers and among the music blaring in the streets, Scheme makes his presence known and begins to make his mark taking his outlook on Hip Hop to a new level. Influence from artists like Nas, 2Pac, Jay-Z, Pharoahe Monch, Carlos Santana and many more helped create a vivid writer with a story to tell, and an uncanny talent to point out with precision the realities of life. A first generation Mexican-American, his exposure to different cultures, languages and walks of life have helped create a voice for the generation of kids who were the first to grow up in the U.S., all the while unsure of where they really belonged.

At the age of 12 Scheme started rewriting lyrics from some of his favorite records, studying the rhyme’s structure and flow. Learning the ins and outs of the genre, he discovered a balance between his foundation as a lyricist and the concepts and melodies used to deliver his message. Through his music, he tells the story of how Hip Hop changed his feeling of not belonging and the way music accepts every race, every color and every class. Using his words as a weapon for good he captures moments in life that can change moods, create ideas and generate emotion.

Continuing the momentum he began in 2009 with his release of The Manifesto EP, Scheme has stayed consistent with high-quality product dropping regularly. He has gained the respect of his peers and his fans around the globe give their praise for his undeniable talent and humility. He’s determined to get his messages of life to all who will listen- Same Rebel, New Cause.

Written by Graciela Estrello

Scheme’s performed alongside; Lupe Fiasco, The Beatnuts, Raekwon, DJ Babu and Rakaa of Dilated Peoples, Yelawolf, Freddie Gibbs, Alchemist, Crucial Conflict, Big KRIT, L.E.P., Camp-Lo, GLC, Vakill, Cool Kids, Juice, RhymeFest, Qwel (Galapagos 4), DJ A-Trak, Fat Lip (Pharcyde), Zion I, The Grouch, MF Doom, and many more.

Audio

Life That I Chose EP (2011)

Same Rebel, New Cause (Deluxe Edition) (2010)

The Manifesto EP (2009)

Various Songs

Video

Hello (What Up?) – Directed by Sense Hernandez (Beast Factory Films)

Chicano – Directed by Jeff Castillo and Abel Alvarado

Billion Dollar Dream – Directed by Roger Tino Morales (AyKid Shots)

Respect the Art – Directed by Virgil Solis

Photos

PRESS

Scheme on MTV.com for SXSW Performance at MTV Sucker Free x Closed Sessions Showcase – CLICK HERE to SEE VIDEO.

RubyHornet.com – First Listen – Hello (What Up?) – Interview 

 

Scheme on Chicago Sun-Times “CenterStage Chicago” – written by Jeff Min – CLICK HERE to READ

Scheme Interview on RedEye Chicago (Print) and Metromix Chicago – CLICK HERE to READ

Scheme Interviewed on ElevatorHipHop.com – CLICK HERE to READ

 

Scheme Interview About SRNC (DE) on Platform8470.com (Belgium Hip-Hop Site) – CLICK HERE to READ

“This EP is fire. If you consider yourself a hip-hop fan, you need to hear this…” – KnowDiceMusic

Scheme – Life That I Chose EP – KnowDiceMusic Review – CLICK HERE to Read

“Both Scheme and Slot-A are capping off a great year with a great EP, which shows that they both deserve to be at the top of the game, regardless of who’s contending.” – WIMH

Scheme – Life That I Chose EP – WIMH Album Review – CLICK HERE to Read

 

SRNC has everything that one wants in an album.” – OKP

Scheme – Same Rebel, New Cause (Deluxe Edition) – OkayPlayer Review – CLICK HERE to READ

“Scheme has released a strong piece here …” – OKP

Scheme – The Manifesto EP – OkayPlayer Review – CLICK HERE to READ

 CONTACT:

Managers: Geno Cohill & Alex Alcantar – Alex@SRNCMusic.com

Molemen Records
SRNC Management Group

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